GMG X Johnny Bohmer Racing Badd GT Merch Design
Illustration, Branding, Merch Launch
about
On Dec. 9, 2022, the Gas Monkey Garage-sponsored 2006 Ford GT known as the “BADD GT,” achieved a top speed of 310.8 mph (500.1 km/h) at Space Florida’s Launch and Landing Facility, located in Kennedy Space Center, Florida, making this car the fastest street-legal car in the world.
As a celebration, GMG wanted to put together a limited edition merch drop for fans of GMG and Johnny Bohmer Racing. 1,000 Shirts were printed and sold to fans, including several merch kits being given out to influencers to promote the new world record.
Deliverables
Deliverables
•3 T-shirt Designs
•Custom Illustrations
•Merch Printing / Job Management
Results
• Over 1,000 shirts printed and sold as part of a limited merch release to celebrate the new world record.
• Increased brand awareness for both GMG and Johnny Bohmer Racing.
• Several merch kits handed out to influencers for increased brand exposure.
