Social Media Content
A month's worth of social media content was created for the brand launch. Highlighting key products, and models wearing Studio Toussaint brand clothing in lifestyle settings.
The content was created for Instagram and Facebook profiles. Pushing online sales as a priority, during the COVID pandemic. The goal was to create brand recognition and a strong audience on brand launch.
The imagery consisted of a mix of onsite photography that I shot. Along with stock images, that blended into the narrative we were creating for the brand launch of Studio Toussaint.
Studio Toussaint creates men's cosmetic and fragrance products along their clothing line. Packaging was needed for their newly released English Smoke Pomade, and Irish Moor Mud Purifying Masks.
An ornate modern feel was requested, along with visual indicators of the owner's English heritage. Victorian art and Art Deco design was researched as inspiration for packaging design.
Studio Toussaint is a Men's Fashion and grooming brand based in New York City focused on men's high fashion and tailored suits. Started as an online company in 2018, they opened their first brick mortar location in Brooklyn in July 2020.
Opening a new location they needed a brand refresh to reinforce their narrative and expand its customer base in NYC. Owned by James Toussaint a trained tailor originally from the United Kingdom. He wanted the brand to reflect the classic craft of his business while drawing inspiration from his heritage.
Together we worked to establish his branding needs and create a branding system that told his story both online and in his store.
• Studio Toussaint has gained a local following in the New York City that draws people all across the city to visit their store.
• Brand recognition increased online with customers sharing their purchases and in-store experiences on social media.
•Foot Traffic to the store has increase since the soft open of the store in July 2020, with more customers coming in weekly. Conversation of followers to active buying customers has also increased.
"Nikolai has helped take Studio Toussaint from a business I ran out of my apartment to a real studio. Without his help, we wouldn't have been able to make the switch from an eCommerce business to a brick and mortar one. He continues to help us refine our branding, and design our future."
James Toussaint, Owner, Studio Toussaint
•Brand Development •Digital Media Campaigns
•Competitor Research •Packaging Design
•Content Creation •Logo Development
•Email Marketing & Management •Social Media Campaign