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Morgan Wallen Tour Posters
about
Noble Prince Design Co. was approached by Big Loud Management to design and execute tour posters for Morgan Wallen's: The Dangerous Tour featuring Hardy and Lainey Wilson. Together we worked with Morgan Wallen's Tour team to design three unique posters for three different events taking place in Upstate New York in June and July of 2022.
In total 750 posters were printed and sold at these 3 events that had a total of 75,000 audience members. All posters were sold out at each event and weeks after appeared on the secondary event poster markets at marked-up prices and are certified highly collectible in the country event poster market. With some posters going for as much as $300 USD per print to collectors.
Results
• 750 Posters sold, for a total of $30,000 USD in revenue at three different events.
• Brand awareness for the tour expanded into print media and was displayed locally via poster artwork being used in other forms of digital marketing.
• A successful product launch that resulted in continued success for poster products, more posters have been ordered for future shows in addition to becoming available on the second-hand poster market for a premium price.
•Event Posters
•Custom Illustrations
•Poster Printing / Job Managment
Deliverables
Illustration, Print Design, Event Design
Deliverables
